We built the invoicing tool we wished existed when we started out.
Every great tool solves a real problem. Ours started with a simple frustration: why is creating professional, compliant invoices so unnecessarily complicated for small businesses?
The problem we faced
When we started our business, we needed something simple: create professional invoices that looked great and met EU compliance requirements. Sounds straightforward, right?
Instead, we found a landscape of bloated ERP systems designed for enterprise clients, with complex workflows, rigid templates, and price tags that made no sense for a small team.
The existing solutions felt like bringing a spaceship to a bicycle race — powerful, sure, but completely overkill for what we needed.
What we actually wanted
Quick to set up
Get started in minutes, not months. No lengthy onboarding or training required.
Actually customizable
Templates we could adapt to our brand and content needs, not just color schemes.
Compliant by default
EU requirements like ZUGFeRD and VAT validation handled automatically.
Fair pricing
A free tier for getting started, reasonable prices that scale with growth.
So we built it ourselves
docs101 started as an internal tool. We needed professional invoices that reflected our brand, met compliance requirements, and didn't require a PhD in enterprise software to operate.
We focused on the essentials: beautiful templates, flexible customization, automatic compliance features, and a user experience that feels intuitive from day one.
When other small businesses and freelancers saw what we'd built, they wanted it too. That's when we realized we weren't the only ones frustrated with the status quo.
Our mission
We believe professional invoicing shouldn't be a barrier to starting and growing a business. Every entrepreneur, freelancer, and small business deserves tools that are powerful yet approachable.
Lower the barrier
Make professional invoicing accessible to everyone, regardless of technical expertise or budget.
Built with care
Every feature is designed with real user needs in mind, not checkbox requirements.
Grow together
Scale from your first invoice to thousands, with features that adapt to your growing needs.
Perfect for the journey ahead
Whether you're just starting out or ready to scale, docs101 grows with you.
Just getting started
First-time entrepreneurs who need professional invoices without the enterprise complexity. Our free tier gives you everything to begin.
Growing steadily
Freelancers and small teams who've outgrown basic templates but don't need enterprise features. Professional results, reasonable prices.
Scaling up
Established businesses who need automation, API access, and advanced features — but still value simplicity and fair pricing.
What guides us
Simplicity without sacrifice
We refuse to compromise on functionality for the sake of simplicity, or complicate things unnecessarily for the sake of features. The right balance is everything.
Built for real people
Every decision we make is informed by real user feedback from real businesses. We build for people, not personas or market segments.
Privacy and security first
Your business data is yours. We use it only to provide our service, store it securely in the EU, and give you full control over it at all times.
Ready to try the invoicing tool we always wanted?
Join our waitlist and be among the first to experience invoicing that just works.